Switzerland Tourism
Switzerland’s appeal as a holiday destination is largely due to the fact that it makes more holiday dreams come true in a small area than many larger countries you could mention! Thanks to its scenic and climatic diversity, you’ll find glaciers and palm trees and snow and lakes very close together. And with its highly developed tourism and transportation infrastructure, and a clean and safe environment, Switzerland brings it all to be one of the world’s leading tourism destinations.
In 1998, Switzerland Tourism started to operate in the Peoples Republic of China as the first European National Tourism Organization. Up to now, Switzerland Tourism China runs three offices with ten staff members all over Greater China (Beijing, Shanghai, and Hong Kong).
For the event of worldwide importance, which China hosts in 2010 – the Shanghai Expo – Switzerland Tourism joins into the coordinated national promotion of Switzerland under the lead of Federal Department of foreign Affairs (Presence Switzerland). Shanghai Expo 2010 with the Swiss Pavilion offers a fantastic chance, to show Switzerland as a unique and extraordinary travel destination with very high esteem among opinion leaders as well as common people throughout China.
