Swiss Pavilion’s Second Month Review

Highlights of June

The Swiss Pavilion retained its status as one of the World Expo’s most popular pavilions in the month of June. While it attracted an impressive number of 331,271 visitors in the month of May, this result was topped in June with up to 350,000 visitors.

June was also a very attractive month in terms of temporary exhibitions and events. The exhibition of Swiss Excellence in Science, Technology and Innovation by swissnex replaced the highly popular interactive installation by Bern-Jungfrau region in the exhibition area. A highlight on the Pavilion stage was the performance of Swiss singer Fiona Daniel (picture) in the context of the artists-in-residence program presented by Montreux Jazz and Swiss Arts Council Pro Helvetia. Furthermore, the urban area of the Swiss Pavilion is still very popular among Chinese families and other visitors of the Expo to have a picnic in the shade, enjoy the relaxing atmosphere, and take a rest from the Expo buzz.

Media Coverage

Whereas the media attention and interest for the Swiss Pavilion was overwhelming in May and early June, we faced a more balanced period in the second half of the last month. Nevertheless, the number of media clips still increased from 262 in April to 562 in June.

Pavilion Shop

The Top 5 bestselling articles of the Swiss Pavilion shop since May are:
1. Switzerland Pin (2523)
2. Swiss Pavilion lanyards (1091)
3. Swiss Pavilion hat (923)
4. Seeds postcards Edelweiss: postcards with the seeds of alpine flowers found in Switzerland such as Edelweiss (789)
5. Raincoat from the Swiss Pavilion (556)

Pavilion Restaurant

Apparently, the Swiss Pavilion restaurant named was able to increase its popularity among the visitors in the month of June. The number of dishes sold exceeded by far the numbers of May.

Number of guests welcomed to the restaurant: 16,052

Most popular dishes:
N° 1: Grilled pork sausages with onion sauce, Rösti potatoes and Swiss chocolate cake: 4,030 sets sold (compared to 1,097 in May)
N° 2: Raclette & Alpine barley soup with cured beef : 3,425 sets sold (678 more than in May)

Other choices:
N° 1: 424 servings of Cheese Fondue
N° 2: 334 cups of Mövenpick ice cream (available only since mid June)
N° 3: 301 servings of Rösti potatoes
N° 4: 229 servings of chocolate fondue
N° 5: 192 Swiss chocolate cake

Drinks:
N° 1: 1726 bottles of Schützengarten Lager Beer (mild)
N° 2: 1581 glasses of Ice Tea
N° 3: 1388 Flauder & Himml
N° 4: 1174 cups of coffee
N° 6: 941 glasses of hot (60%) and cold (40%) chocolate
N° 5: 668 Rivella red