World Expos are representative platforms that are of considerable political and economic importance as well as great scientific and cultural interest. They offer an opportunity to transfer knowledge, build up networks and promote intercultural exchange. Over and above this they enable countries to project and promote their respective national images to the world. In recent years, World Expos have increasingly focused attention on contributing to the solution of economic, social and environmental problems. Participating countries and organisations thus showcase their own innovative and sustainable solutions in fields related to the chosen theme of the expo. The first world exposition was held in London in 1851.
The Bureau International des Expositions (BIE) in Paris, of which Switzerland is a founder member, recognises two categories of world expo: category A, held every five years and lasting six months, and category B, of three months’ duration.
Since the Second World War our country has been a participant at all category A World Expos (including Brussels, Montreal, Osaka, Seville, Hannover, Aichi and Shanghai), as well as at the most thematically important category B events, last of all with our successful participation at Expo 2008 Zaragoza on the theme 'Water and Sustainable Development'.
By creating attractive and innovative pavilions and interesting support programmes, Switzerland has succeeded in past years not only in stimulating the interest of visitors and specialists in various fields including the media, but in achieving a high level of international acceptance.
Since 2001, Presence Switzerland FDFA has been responsible for organising and stage-managing Switzerland’s appearance at world expositions and has extensive experience in this area.