More than just Watches, Mountains and Chocolate

Watches, mountains, a high quality of life and chocolate ... According to the results of the scientific image study carried out in 2006 under the aegis of the Federal Department of Foreign Affairs, Presence Switzerland, the image of Switzerland held by the Chinese is based primarily on these positive clichés. Chinese public opinion is quite unaware of the fact that Switzerland is at the same time an innovative and forward-looking nation with a number of strengths in the field of science that are of international significance.

The principal theme chosen for EXPO 2010 in Shanghai, namely “Better City, Better Life”, is an ideal opportunity for Switzerland to demonstrate that it is a modern, innovative and environmentally aware country. Through best practice examples, visitors to the Swiss Pavilion at EXPO 2010 will be able to learn how Swiss ideas and technology are used in everyday life to maintain the high quality of life in our country.

Find out more about Switzerland and what it has achieved in the fields of environmental protection, science, education and business, as well as its cultural, geographical and political characteristics from the official information platform.